In the world of fashion, collaboration is becoming more and more common. It’s not unusual to see two designers team up on a collection or just one piece of clothing. Some associations lead to entirely new brands; think DVF x Lemaire, for example. Other times, they are simply a fun way for two designers to work together and release something that goes beyond anything they could have done on their own. In the case of Melanie Martinez’s K12 dress from her “Cry Baby” video, it was the latter. Perhaps you couldn’t catch all the details when watching the music video, or maybe you weren’t familiar with K12 as a brand before this – either way, that doesn’t matter because we have everything you need to know about this dress! Please keep reading to learn about Melanie Martinez K12 dress and what makes it so significant regarding her career and culture!
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What is K12, and Where Can We Get It?
Like many other brands featured on this list, K12 is a vintage-inspired clothing line from Japan. These dresses are known for their unique style and creative silhouettes. Since K12 is a Japanese brand, it’s not surprising that most of their dresses are short. They are, however, more modern than they are retro – they feature bold, colorful prints and exciting details. You’re in luck if you’re interested in buying your own K12 dress. They have a store that ships internationally! They have a wide selection of dresses, including some that are almost identical to the ones worn by Martinez in her “Cry Baby” video.
Why Is Melanie Martinez’s K12 Dress So Significant?

Martinez has made a name for herself as a singer-songwriter known for her honest lyrics, bold fashion sense, and powerful vocals. Her music video for “Cry Baby” is no different; it features several strong, opinionated women, many of whom are of color. Although these women are dressed in short skirts and other traditionally girly outfits, their bold makeup and tattoos make an unequivocal statement: they’re not here to please anyone – they are here to be themselves. This is precisely why K12 dresses are a good fit for this music video.
The brand specializes in short dresses, many of which feature bold, vintage-inspired prints. They’re edgy and brave, allowing the women in the video to make their bold statements. The fact that Martinez chose to wear a (slightly altered) K12 dress in the video only adds to this. It’s a direct nod to the brand and the women who wear their clothes – it shows that she respects them and their style and appreciates their strength and individuality.
K12: A Brand You Should Know
Although we’ve only scratched the surface of this brand, it’s safe to say that you should keep an eye on them in the future. They have a unique aesthetic and often collaborate with other brands and artists. As mentioned above, they have done several collaborations with Martinez. They have also worked with several other wildly popular artists, including Hozier and Jared Leto.
They even have a collection designed specifically for people who enjoy cosplay. This level of popularity is nothing to scoff at. K12 has a dedicated following, and many people eagerly await the next collaboration. Once you’ve seen the designs they’ve done with other brands, you’ll quickly understand why!
The Dresses From Melanie Martinez’s “Cry Baby” Video
Martinez wears two different K12 dresses in her “Cry Baby” video. The first dress is a black and white polka dot dress with a high, round neckline. It has a full skirt and two long, flirty sleeves. Martinez accessorizes this dress with black tennis shoes and lots of retro-inspired jewelry, including a pair of white fingerless gloves. The second dress is bright red with black polka dots – it has a high neckline, a short hemline, and short sleeves.
Martinez wears this dress with red and black tennis shoes and a red purse. She also accessorizes with red and black jewelry. These two dresses are almost identical to a pair of K12 dresses – the only difference is that Martinez’s dresses are red and black rather than red and black. Given that Martinez is famous for her bold, eye-catching style, it’s no big surprise that she chose to wear these dresses. They are brave, eye-catching, and the perfect choice for a music video like “Cry Baby.”
Why Is the K12 Dress So Important?
Martinez’s K12 dress is crucial because it represents so many different things. It represents collaboration, which is a vital part of fashion. It means designers are working together and creating truly unique pieces, unlike anything you could find anywhere else. The K12 dress also represents respect and appreciation. It shows that Martinez respects the women who wear K12 dresses, and she appreciates their style.
She is also respecting the brand by wearing one of their dresses in the music video – she is showing her support for the designers behind K12 and letting the world know that she appreciates their work. All in all, Martinez’s K12 dress is a lot of things, but it’s essential.
What Is The Meaning of the K12 Collaboration?

The K12 dress was specifically designed to resemble a schoolgirl’s uniform. Martinez has been very open about her struggles with mental health and her past with eating disorders. This is a subject that is not often discussed in fashion, especially not regarding female designers. By collaborating with K12, she was able to create something totally new and help break down a barrier that is too often misunderstood and overlooked.
By designing a schoolgirl uniform-inspired dress, Martinez highlights the struggles young women face when dealing with their mental health. A schoolgirl’s uniform is symbolic of innocence and childhood. By wearing a schoolgirl-esque dress, Martinez reminds us that those with mental illness are still children. They are just experiencing childhood differently.
Final Words
There’s a lot to be said about fashion collaborations. They are a great way to get people interested in fashion, whether long-time followers or people who have never shown any interest in it. Once people are interested, there’s a good chance that they’ll stick around. Fashion is an ever-changing industry, so there’s always something new and exciting to look forward to. If collaboration is done well, it should stay relevant for some time. Hopefully, this article has given you some insight into the world of fashion collaborations. They’re a great way to celebrate creativity and worth keeping an eye on in the future!